Privacy Policy

Introduction

This Policy describes how Under Armour collects, uses and shares your personal data when you use our websites (“Websites”), and any mobile sites, applications, widgets, and other mobile interactive features (“Apps”) and other online and offline services (“Services”).

This Policy does not apply to our employees or job applicants.

This Privacy Policy (“Policy”) explains our personal data practices for the last 12 months. We may also provide you with additional disclosures when we collect additional information from you or change our processing practices with respect to your personal data. This Policy has been translated into other languages, but in the event of any inconsistencies, the English version of this Policy shall prevail.

How to Contact Us

If you have questions about this Policy or our data practices, you may contact us using the details provided in this section. We aim to respond to all inquiries within a reasonable timeframe.

For privacy-related requests, please use the contact form or reach out to our Data Protection Officer at the address listed on our contact page.

Personal Data We Collect

We collect information you provide directly to us, such as when you create an account, make a purchase, sign up for our newsletter, or contact customer support. This may include your name, email address, shipping address, payment information, and phone number.

We also automatically collect certain information when you use our Services, including your IP address, browser type, device information, and browsing behavior through cookies and similar technologies.

How We Use Personal Data

We use the personal data we collect to process and fulfill your orders, provide customer support, send you marketing communications (with your consent where required), and improve our products and Services.

We may also use your data for security purposes, to detect and prevent fraud, and to comply with legal obligations.

How We Disclose Personal Data

We may share your personal data with service providers who assist us in operating our business, such as payment processors, shipping carriers, and email service providers. These providers are contractually required to protect your data.

We may also disclose information in response to legal requests, to protect our rights and property, or in connection with a business transaction such as a merger or acquisition.

Tracking Technologies

We use cookies, web beacons, and similar technologies to collect information about your browsing activities, remember your preferences, and analyze traffic patterns on our Websites and Apps.

You can manage your cookie preferences through your browser settings or our cookie consent tool. Please note that disabling certain cookies may affect the functionality of our Services.

App Permissions

Our mobile Apps may request access to certain device features, such as location services, camera, and push notifications, to provide specific functionality. You can control these permissions through your device settings at any time.

Settings & Preferences

You can update your account information, communication preferences, and marketing opt-out settings at any time by logging into your account or contacting customer support.

When We Partner With Other Brands

Some of our Services may be offered in partnership with other brands. In such cases, we will clearly identify the co-branded experience and inform you which party is responsible for your data.

Other Online Services

Our Websites and Apps may contain links to third-party websites and services that are not operated by us. We are not responsible for the privacy practices of these third parties, and we encourage you to review their privacy policies.

Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements.

Children

Our Services are not intended for children under the age of 13, and we do not knowingly collect personal data from children. If you believe we have collected information from a child, please contact us immediately.

Transfers of Your Personal Data to Other Countries

Your personal data may be transferred to and processed in countries other than your own, where data protection laws may differ. We take appropriate safeguards to ensure your data remains protected in accordance with this Policy.

WiFi in Our Stores

When you connect to WiFi in our retail stores, we may collect information about your device and browsing activity to improve the in-store experience. This information is used in accordance with this Policy.

Exercising Data Subject Rights

Depending on your jurisdiction, you may have the right to access, correct, delete, or restrict the use of your personal data, as well as the right to data portability and to object to certain processing activities.

To exercise these rights, please submit a request through our privacy rights form or contact us using the details in the “How to Contact Us” section.

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